Fintech onboarding
Signal Labs
Simplified KYC flow, redesigned primary journey, and mapped conversion milestones.
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Product & Brand Designer
Designing calm, precise digital experiences that ship.
I help modern teams turn complex ideas into elegant product experiences. Focused on UX strategy, UI systems, and launch-ready web design.
Recent highlights
- Fintech onboarding revamp +42% activation
- Healthcare mobile redesign 4.8★ rating
- SaaS dashboard system 12 screens
UX Strategy
Design Systems
Web & Mobile
Prototyping
Selected work
A handful of case studies covering product strategy, UX, and UI design.
Patient app
Northline Health
Built a modular design system and streamlined appointment booking.
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SaaS analytics
Sprout Commerce
Designed a cross-functional dashboard with usage insights for teams.
View case study →
About
I’m a multidisciplinary designer with 9+ years building digital products for startups and enterprise teams. I specialize in UX direction, visual systems, and stakeholder alignment that turns ideas into shipped work.
Figma
Webflow
Framer
Design Systems
Services
- Product discovery workshops
- UX & UI design
- Design system build
- Launch planning
Focus areas
- Fintech & SaaS platforms
- Mobile-first experiences
- B2B onboarding
- UX copy + tone
Clients
Stripe, Calm, Notion
Engagements
Strategy · Design · Launch
Testimonials
Short notes from founders and product leads.
“Alex quickly aligned our team and shipped a full design system. The project paid for itself within weeks.”
Jordan Lee · Product Lead
“Clear, structured, and incredibly fast. We felt in control while launching a brand new onboarding.”
Priya Patel · Founder
Let’s work together
Send a short note about your project or role. I’ll reply with availability, timing, and next steps.
Typical engagements
- UX audit + roadmap (2 weeks)
- New product experience (6–8 weeks)
- Design system sprint (3 weeks)
Contact form
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